The article, "Uber's Latest Bad Thing Is Not Just About Uber" was published on November 22, 2017. The post was created by Alexis C. Madrigal, a staff writer for the Atlantic and is currently working on a book known as Powering the Dream: The History and Promise of Green Technology. The article was created in response to Uber (type of taxi service company) revealing a breach that occurred last year that resulted in a large amount of driver's license numbers to get stolen. Madrigal uses an analytical tone and appeals to ethos and logos.
Madrigal uses an analytical tone throughout the article. There does not seem to be much bias in the wording used in the article. This is due to the fact that the the matter was just recently disclosed to the public and more information is still underway to be collected. For example, the author states that "But it's what happened after the hack that is drawing condemnation. Uber did not report the breach to regulators". This appears to have little bias due to the little information at hand on the topic. The following quote show little meaning behind the author's ideals or feelings towards the matter. Therefore, the author uses an analytical tone in the article. The writer appeals to both ethos and logos in the article. Madrigal in the article, quotes many groups such as The New York Times or Bloomberg: "[ransom for the hacked information was] paid as part of their normal security-testing operations, The New York Times reported...In October, Bloomberg reported". The inclusion of quoting other sources allow the reader to put more trust into the author and believe the article more. It increases the credibility of the author than if no sources were included as it would cause question as to where the writer would get their information. The writer also appeals to logos throughout the article. For example, the author states that "two hackers stole the contact information for 57 million people and the driver's-license numbers for 600,000 drivers". The use of these statistics allow the reader to have a better idea of how big the issue is in scale. It lets the reader know how much expertise the author has in the matter. Therefore, Madrigal appeals to both ethos and logos. Madrigal's purpose in the article is to inform the public about this secret that Uber has kept for about a year and what they have done in order to keep it down. They lost valuable information for both passengers and drivers of the company that could prove costly in the future. The author does this by first introducing how this issue came to be recently and a further in-depth examination of the information that is currently released to us. The author's goal in the article to reveal and warn those who often use Uber's services what the company has done with their secrets and what they have attempted to do to fix it without outside intervention. Such as, they fired their Chief Security Officer Joe Sullivan and are further attempting to figure out how the breach occurred. Madrigal's use of an analytical tone and appeals to both ethos and logos create an effective article to warn and inform those who frequently use the services Uber provides.
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AuthorMy name is Alan Ma. I am a student at North Cobb High School, in the class 1A for AP Language and English. Archives
February 2018
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